EarthTouch will deliver information about the environmental and social footprints of products so consumers can contribute towards a sustainable economy by making better purchasing decisions. Our app will put that information in the palm of your hand. By simply scanning a barcode you can realize the actual cost of a product and make more informed decisions.
See the big picture. How much energy and natural resources went into making this product? And how does its use and disposal impact the environment? Significantly reduce your impact by making informed decisions.
The social impact of a product accounts for working conditions such as forced labor, child labor, discrimination, hours, wage, and general standards.
Support health: Know if a product contains or has been exposed to harmful substances known to cause harm to humans and animals. You have the right to know the truth about what you're buying.
We believe in honesty and transparency. Earth Accounting will allow users to submit information, challenge data, and ask questions. Easily message companies explaining why you purchased their product or chose a different one.
We are introducing the world's first information cooperative. The acquisition of this massive amount of data will be a group effort where contributors are rewarded for the information they contribute.
The First Ever Information Coop
We have filed for two patents on data collection and income distribution. They describe the compensation to each member based on the information they deliver.
We are introducing the "information fact" as a unit to compute each member's contribution. Those members that contribute with knowledge will also be fairly compensated according to the algorithm.
The members of the ACES information cooperative will include ecolabel organizations, environmental and social organizations, government agencies, manufacturers, recycling companies and even individual activists who can contribute information or knowledge.
Unlike previous attempts to provide product data, Earth Accounting integrates a platform rooted in transparency, objectivity, and democracy. We are an information broker, supplying the data needed to account for the environmental and social impact of a product. Users will have the option to collaborate by offering and contesting data, similar to a wiki platform.
A core value of Earth Accounting, transparency prevents the "green washing" of products whereby corporations and special interests groups influence the perception of products. We will provide the best knowledge available allowing users to make the decision.
Earth Accounting factors all of the variables necessary in calculating the sustainability of life on Earth. Never before has anyone attempted to account for the resources necessary for human sustenance... we accept the challenge.
User interaction is a key element. No single person or entity can account for the choices needed to reach a truly sustainable economy, but a community with the right tools can acheive seemingly impossible feats. Everyone will teach and everyone will be taught.
Providing this information to consumers is no easy task but Earth Accounting has received support and interest from several individuals and organizations. We've made considerable progress in the last year and plan to release our first version of the app in the Fall of 2015. Your support will help us validate the concept and will add to our momentum. Join us on our journey.
We have already clearly defined the process by which data will be obtained and organized; we have two patents pending on our original process. The data and information will flow from the members of the ACES cooprative to Earth Accounting and then on to final users of EarthTouch app.
We are currently seeking funding for our first phase through various avenues including crowdfunding, private investors, and strategic partners. If you are interested in partnering or funding, please contact us here.
The EarthTouch app is scheduled to launch on both iOS and Android in the Fall of 2015. Stay tuned for the launch of our app demo - follow us to receive our latest news and updates.