The evidence continues to pile up: Consumers need a tool to help them make smarter choices while shopping and this tool needs to cater to both in-store and online shoppers.
Several studies have shown that consumers want to make more sustainable choices, but lack the information necessary to do so. Studies also show the increasing integration of mobile devices into the shopping routine of consumers and a continual growth in online shopping. The combination of these studies suggest that a mobile and web app capable of delivering relevant product information would be a valuable asset to a significant portion of shoppers.
Here are some statistics we have compiled to help quantify the need for a green shopping app for mobile and web.
These facts show the demand for transparent product information. As you can see, a growing number of consumers want to make sustainable decisions, but lack the information necessary and need help finding greener alternatives. This is the main driving factor for creating a sustainability app that makes green shopping easier.
- Studies show that between 15-50% of consumers are willing to pay more for products that promote sustainability (varies between studies).
- 54% of shoppers consider sustainability to be one of their decision making factors and are ‘Leaning Green’. (Full Study)
- 95% of shoppers are ready and willing to consider more sustainable products.
- In this study of 6,498 shoppers, 63% of shoppers surveyed looked for green products, but only 47% actually found them.
These statistics show us that not only do a large portion of the population shop online, but the amount they spend is also increasing steadily. We can also see that browsing online before going to a store is very popular among Millenials, which suggests that consumers are utilizing information online to make more informed shopping decisions.
- More than 75% of US online adults have ordered products or services online.
- Online shopping retail sales are predicted to grow to $370 Billion by 2017.
- 72% of Millenials research and shop their options online before going to a store to purchase.
- Studies predict an annual compounded growth rate of 10% for online shopping.
A survey by Deloitte Digital revealed some interesting insight into how digital interactions influence consumer purchasing habits. Consumers are clearly using their mobile devices to make decisions about products while they are in the store and they are influenced by information they have received about products through social channels:
- Digital interactions influence 36 cents of every dollar spent in the retail store ($1.1 Trillion).
- 84% of store visitors use their mobile devices before or during a shopping trip.
- Mobile commerce sales are at about $40 Billion, but mobile-influenced sales in the store are about $593 Billion.
- 75% percent of respondents from this study said that product information found on social channels influenced their shopping behavior and enhanced loyalty.
The bottom line is that consumers are becoming more sustainable and they are using the tools and technology available to them in order to make better decisions while shopping. However, consumers still lack a tool that can give them trustworthy sustainability information on the products they are buying at the point of purchase.
This is why Earth Accounting is building both a mobile app (Earth Touch) and a web extension that will deliver this information to shoppers.
Learn about the Earth Touch mobile app here.
Read more about the Earth Touch web extension here.
Learn how we are collecting and organizing all this product data, while maintaining transparency so users can see where it all came from. The ACES information cooperative.