Vision: To provide consumers the environmental and social impact of products. To provide the "real world" cost of products.

Goal: To provide a platform offering the full environmental and social cost of every product in order to help consumers understand the impact of their purchases so they can support a sustainable economy.

Mission Statement: Earth Accounting(EA) is a California benefit corporation with a mission to create a system that accounts for the resources necessary to sustain life on Earth. EA will provide the public with objective, validated, and transparent information about the environmental and social footprint of consumer goods. Providing this information to the public empowers individuals to make everyday choices that support a fair and sustainable world economy. Earth Accounting is an information broker for the environmental and social costs of consumer goods, maintaining integrity by means of democratic participation by its users. Contributors to our product knowledge base will be compensated monetarily in accordance with the guidelines set forth by the Alliance for Consumer Empowerment and Sustainability Coop.

Inspiration: Projections estimate there will be 10 billion people on Earth in 2050. If everyone is to have their basic human needs met, we must make better use of our planetary resources. We have lived well and feel others deserve the same, but we live in a finite system with fixed solar inputs. Earth Accounting is the tool that will facilitate the accomplishment of this task.

The Team

Bruce P. Hector M.D.
Founder & Chairman of the Board Dr. Hector has been a family physician in So.California for over 40 years. After medical training in the late 1960s, Dr. Hector spent 2 years studying general systems theory under R. Buckminster Fuller. Since then, Dr. Hector has operated his own small medical business for 35 years. He created a large multi-specialty forensic evaluation company that was sold to a Wall Street traded firm in 2012. He started a free clinic and a Federally Designated Community Health Clinic, as well as, inventing a nutritional education game. For 6 years, Dr. Hector has been researching and developing the conceptual vision of Earth Accounting and Earth Touch. Having 35 years experience as an employer, he is a proven team leader capable of inspiring others to tackle complex tasks, requiring long implementation times and perpetual adaptation to new circumstances.

Alberto Saavedra
Co-Founder & CEO Alberto Saavedra is a computer industry professional with 30 years of experience. He has participated in all phases of a start-up, from garage to successful IPO. His driving force has been to introduce computer based technologies that improve lives. Alberto believes that Earth Accounting is a big idea that meets this criteria. If an idea can become reality, Alberto can make it happen. He has worked with Dr. Hector for over 2 years planning the implementation of this technology to enable a new economy. Alberto co-founded his first successful software company in 1982 and Earth Accounting is his 7th start-up. He has opened markets in the US and abroad, for several US and foreign hardware and software start-ups. He graduated from the US Air Force Academy with a BS in Engineering Management, and from Colorado State University with an MBA with concentration in Information Systems.

Advisory Board

Michael Marzolla
Chief Enviromental Officer

Michael Marzolla brings his know-how and experience in working directly with respected scientists and leaders in the fields environmental and sustainability education. His list of national and international contacts in the field is unprecedented. Marzolla has over 35 years of experience in the fields of science and environmental education, leading national and international projects with the University of California and with the Peace Corps. During his tenure with UC he was awarded and managed over eight million dollars in grant funds, including major National Science Foundation projects. Michael serves as the Co-chair of the North American Association for Environmental Education's Advisory Board. He holds a Masters in Education from the University of Massachusetts at Amherst where he was a student of the noted educator and philosopher Paolo Freire.

Woodrow W. Clark II
Chief Science Officer

Woodrow W. Clark II MA3 PhD is a Qualitative Economist, inspired by Linguist Noam Chomsky (MIT) with scientific work on how to make economics a science. Clark has over 25 years of direct experience in environmental solutions, ranging from green building complexes to infrastructures while also teaching, publishing and advising companies on sustainable solutions to climate change. He served California Governor Davis as the Renewable Energy, Emerging Technologies and Finance Advisor. During the 1990s, he was Manager of Technology Transfer at the Energy Directorate of the Lawrence Livermore National Laboratory (LLNL) and also volunteered to be one the scientists who were co-recipients UN Intergovernmental Panel on Climate Change that won the Nobel Peace Prize in 2007. At LLNL, he published peer-reviewed articles on the commercialization of new technologies including fuel cells and mag lev trains. Clark has over 70 peer-reviewed articles and ten books published, including "The Next Economics" (Springer Press, 2012) and recently "Green Industrial Revolution" (Elsevier Press 2014).